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   ocr: val PlanlT Marketing Plan [ OX File Edit View Plan Table Help EE ABC System 10 E - BUSINESS PLAN REMIT A Identify the key internal tactors pertinent to your IMARKETING AUDIT business or SBU... External environmental factors Int this section you assess the Internal elements and Internal factors operation of your SBU or ousiness. You start by listing ICUSTOMER & COMPETITIVE AUL the key factors which the Internal analysis might ISWOT ANALYSIS encompass and then conduct an internal appraisal. The L 5 5 Num 22/01/2000 18:52:48